sunset
Transcript: We would like to let our company be kwon by our customers mainly though advertising; generating the image we are looking for; Excellence and service We will focus the most in generating what is known as mouth to mouth publicity; this allows us to evaluate our job because we are being recommended by our previous clients and would also let us know our level of penetration on the market The promotion would be big and would characterize us as a company giving a great image and leading people know us and our promise of excellence and all our services Product and Services Information That will include basic dusting, cleaning, bed making and one meal a day Office supplies This will include computers, office furniture and office supplies This will cost $7.500.00 Supplies This is sheets, towels and different things our staff would need This will cost $10,500.00 We intent to condense the service of every single housekeeping person in Esmeraldas and make them capable to treat our clientele with the luxury and comfort of a hotel chain, there for we will train our staff to offer customer service excellence We offer a service of three different prices: Market overview We are developing our PR manager office This person must be tested by our CEO and our general manager After proving that he or she is such an effective executive, we can trust him or her to manage our affairs with whom it may concern We are aiming our promotion mostly in media in the approaching time to our biggest seasons Esmeraldas, also in the majority of restaurants and fast food places on the way to the beach We would also have a stand close to the most crowded and important spots 4 star ($20.00) Expected Expenses Vision Advertising 3 star ($15.00) Business Overview Expected Expenses Our vision in SUNSET .S.A. is to achieve and gain the trust of our customers making their beach houses feel like the most beautiful hotel suite, and also letting them enjoy the landscape around their properties with different services and commodities Customer Information Mission SWOT Analysis This will allow us to gain position in the market and let our name to be known by our potential clients Also this will let us take on the next part of the project that is approach to our potential clients before the summer season starts. In where we are considering the same 1000 units but having a rotation of 5 days and lasting for three months Marketing plan and first campaign It will includes the market research and the first marketing and advertising campaign to let our name be known It will cost $5,000.00 This will take 2 months Construction of our offices This will takes 6 months and it will start in June 2010 It will cost $50,000.00 Strengths New idea, innovative Luxury Efficient Secure Weaknesses Build up everything Too demanding Lack of wish to learn from the staff dishonesty among our staff when they go into our clients home If we create SUNSET s.a. then will we grand and solve all the necessities our clients may have? Customer Information We aim our consumers to be families and individuals who normally hire a house keeping lady and switching that service into three different options of hotel house keeping Considering all this we have came up with the idea of crate this brand new service, which will guarantee our customers the satisfaction in all their housekeeping needs SWOT Analysis SUNSET .S.A is a service that would handle your house keeping needs in the apartment you are staying at the beach. We also offer touristic services such as surfing, hiking, horseback riding and more Also we have room service, store and drinks delivery and taxi services Promotion Pricing 5 star ($30.00) How can we solve all your house keeping needs in the beach during you vacations? Market information Our competitors are every single housekeeping person; also considering there is not such an enterprise that provides services like ours, we have a consider advantage to lounge our new venture Budget Question to Research We are aiming our product to reach people that vacation at the beach, which would rent or have an apartment, according to our research there are 12000 units and we are trying to get into as many ones as possible, considering 1000 units at a period of time of 5 days each in the first part of the process which is going to be in Carnival Holy Days (3 days) Industry Information Sales Promotion Hypothesis Expected Expenses Training of our staff Fundamental part in our company This will cost 12,000.00 This will cover and take for 4 months We will train 600 future workers We also will spend in our lounging event, first class, red carpet and beach party This will generate us a big first impact and let our assistance and media to see our Excellency This will cost $5,000.00 Product Opportunities Fancy people would find it beautiful Help from the government, because of being a small business in an undeveloped zone International investors, we have to consider that Esmeraldas Coast Line in now